Marketers Rely On Search Engine Optimization (SEO) To Improve Search Rankings, Website Traffic And Lead Generation You. Probably Know The Following Situation:. You Search Something On Google And There Seems To Be A Good Website On The First Results Page You Click Through To Companies should consider how how other reputable sources cover the chosen topic and related words that co-occur around that topic . While longer blog posts and articles outperform shorter ones, longer paragraphs do not. Do not stuff With Content Keywords -. It'S Just Awful To Read Yes, You'Ll Probably Boost Rankings For A Short Time, Until Google Blacklists You, And In The Interim Once You Do Get A Potential Customer On Your Site, They'Ll Click Off Within Seconds People buy from people - be natural, be engaging, be human.