There’s so many good ideas to try out that it’s often hard to define the experiment. For tools, take advantage of all free tools provided by Google, such as: Many people don’t even bother to look in Google for news. It has long been understood that Google’s ranking algorithm is complex (by design). SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for.